Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention and when the best time to pitch is. This week, we discuss how to pitch to the journalist:
3. TWO EMAILS AND A CALL:
Email a pitch to the journalist before calling a few days later to discuss it with them. This gives the journalist time to read your pitch before talking to you about it while it’s still fresh in their minds. Always follow up your call to discuss your pitch with a second email to the journalist, summarising what you spoke about and what actions need to be taken to progress the pitch to editorial.
Our next tip this week looks at the pitch subject line – and what it should and should not include.
Here’s the rest of the series:
- The ideal pitch to the press – part 1: talk don’t pitch
- The ideal pitch to the press – part 2: timing
- The ideal pitch to the press – part 3: contact
- The ideal pitch to the press – part 4: subject lines
- The ideal pitch to the press – part 5: everyday news
- The ideal pitch to the press – part 6: positioning
- The ideal pitch to the press – part 7: preamble
- The ideal pitch to the press – part 8: attachments
- The ideal pitch to the press – part 9: summarise
- The ideal pitch to the press – part 10: time sensitive
