Telecoms and network infrastructure is fiercely competitive. Being able to communicate effectively could be the game changer that makes new and existing clients understand what sets your company apart from the pack.
A PR strategy will help telecoms and network infrastructure firms
Having a well-considered PR strategy is essential to keep customers abreast of latest developments in your company and support future growth.
Well-crafted communications serve to highlight to clients your business’ reliability, innovation and commitment to customer service. Standing out from the crowd in a saturated market and increasing brand visibility through PR activities such as press releases, media interviews and social media engagement can help create awareness of your products and services to customers thinking of buying technology to use themselves or outsourcing their telecoms and network infrastructure requirements.
PR is essential in the event of crises such as the interruption of services where swift and transparent communication can mitigate damage to a company’s reputation.
PR challenges facing telecoms and network infrastructure companies
Telecoms and network infrastructure firms face several unique PR challenges due to the nature of their industry and rapidly evolving technology landscape.
Relaying often complex technical concepts and services in a way that non-technical stakeholders can understand can take time and effort. This is where your PR partners can bridge the gap between technical jargon and layman's terms to help clients understand company information and your news.
The telecoms industry is highly regulated - communicating that your business is up to date and ahead of the game and with changing regulations is key to maintaining a positive image.
The fierce competition amongst telecoms and network infrastructure companies is challenging to navigate. Identifying your unique selling points (USPs), creating robust messaging to reflect that and keeping customers informed of your upcoming activities through a strategic news pipeline, form the starting blocks of an effective PR strategy.
Network outages, security breaches or other crises can lead to negative publicity. Agile, effective communication during incidents helps manage your relationships with customers. Similarly, data breaches and security concerns are ongoing concerns. PR teams need to handle these situations both transparently and quickly to reassure their clients about the security of their dating.
What we can do for you
As is the case with all our clients, we initially take time to get to know your business and your team better. This deep dive allows us to discern what sets you apart from your competitors, what is most important for you and helps us to pinpoint the critical metrics of your success. This process enables us to craft a customised PR plan specifically tailored to the unique requirements of your business.
Some of the specialised services we offer your businesses include: creating a content pipeline based on your company’s current and upcoming news, composing and disseminating press releases to secure media coverage, identifying and overseeing editorial opportunities and authoring articles. Additionally, we actively pitch and secure interviews, create speaker abstractions and secure speaking opportunities for your key spokespeople at events, in podcasts and for reputable media outlets.
Take a look at our PR services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.
Sample media targets
Total Telecoms, Capacity Magazine, Inside Telecom, Telecom Review and Vanilla Plus.
Why Vitis PR
Vitis PR’s team have worked with telecom clients offering everything from network security and IT support to data backup, recovery management and applications and software deployment. Just some of the telecoms sector clients that we have worked with include: