and this is really where a PR agency can help. For instance, we run social media activity for our clients including Twitter and Linkedin campaigns. We also provide ideas and conduct research for blog posts, which can help our clients cut the time needed to post interesting, original and relevant comment.
Finally, I learnt that is okay not to have a social media campaign and as one of the presenters said, if you know who your targets are and how to contact them, pick up the phone, don’t spend time Tweeting hoping that they will call you off the back of that. If you have a client base that you can’t reach via direct sales due to size, not knowing exactly who they are or location, then social media should be part of a comprehensive marketing communications plan.
