The people we meet from those companies often have to manage marketing alongside other responsibilities - it's not their main day job. In most cases, their experience of PR has been discouraging: they may have tried emailing the editors of their trade journals with a press release or perhaps tried putting a press release or two out across a free wire service. The results from this are often disappointing and, as anyone who as called up a busy editor will tell you, getting your press releases published is no easy feat. At that point in the conversation we might talk about the benefits of engaging a professional PR agency where turning those press releases into hits on your website or articles in a trade journal is part of the day job. However, the reality for many small businesses is that the cost of engaging a PR agency would be prohibitive and we've been thinking about ways to help small businesses carry out effective PR without breaking the bank. As a starter it may be worth reading some of the articles we've written on PR, they cover topics such as entering awards and online PR. We've also recently started offering tailored one-day PR training courses that cover topics like: the right way to approach journalists; managing social media and search engine optimisation (SEO). These courses are aimed at people for whom marketing isn't necessarily their main job i.e. exactly the kind of people we so often meet.
Written by Ranbir
