The West Midlands has traditionally been a manufacturing led region. However, while the manufacturing base is declining, the region is looking for new opportunities to provide growth and prosperity to the region. Check out our case study here.
PR for trade associations and professional membership organisations requires a balance between promoting the organisation itself and providing PR support to the members.
The work we have done for our trade association clients ranges from promoting conferences and awards to writing newsletters and issuing industry comment. We ensure that our clients' member companies receive valuable information relating to the organisation (for example, new business and funding opportunities) as well as promoting the members through our media relations work.
West Midlands ICT Cluster
The West Midlands ICT Cluster represented the interests of the West Midlands’ ICT business community together with those organisations which can provide a range of support services to the ICT sector. It funds a number of projects to encourage innovation by technology companies and also the adoption of ICT by non technical companies. As an IT PR agency based in the Midlands we were well placed to generate awareness of the ICT Cluster as we understand both technology and the regional media.