European multinational company that designed, installed, maintained and supported business solutions and communications services for private and Public Sector customers.
Challenges
- NextiraOne's internal marketing team was unable to keep pace with the high volume of good news stories generated by the company's success.
- NextiraOne wanted to raise its profile in key UK media across key trade titles and regionally.
- NextiraOne wanted to share its expertise with target audiences across the UK.
- NextiraOne needed complement its team with additional resource with technology expertise
Solution
Vitis PR was selectedby NextiraOne in a competitive pitch, due toits experience within relevant industry sectors such as Data Centres and Unified Collaboration, its proven track record in supporting large technology companies and senior team.
NextiraOne's marketing team created a schedule of events, news stories and case studies to ensure that the company maintained share of voice in the media while providing powerful marketing collateral for its sales force. This schedule formed the basis of the work carried out by Vitis PR.
From releases on NextiraOne's place on a PSN framework to gaining ISO27001 accreditation, Vitis PR drafted, organised approval, issued and followed up news, ensuring that mentions were gained in top tier media.
Working closely with the account management team, Vitis PR interviewed clients to gather information for case studies. Client references included NextiraOne building a communications room for a well-known beauty products firm and implementing a telephony solution for a new London hotel.
NextiraOne's expert senior team is highly knowledgeable about Unified Communications, Data Centre trends and Managed Services. Vitis PR supported the marketing team by drafting opinion articles for internal and external use.
Weekly calls with the marketing team and a shared project sheet kept PR activity on track.Vitis PR also worked with the European marketing team to ensure that material was approved on a group wide basis.
Christopher Lewis, Head of Marketing said, "Effective PR is a critical part of our marketing communications activity. We met with a number of agencies and were impressed by Vitis PR's knowledge of the technology sector and experience. We found the Vitis PR team to be hard working and responsive, and they have kick started our press releases and case studies programme."
Results
In terms of activity, Vitis PR delivered on average four items a month, from news releases and articles to case studies. Media coverage generated included the telecomms and data centre press as well as regional media:
- Computer Weekly
- CRN
- Comms Business
- Mobile News
- ComputerWorld
- V3
- CIO
- TechWeekEurope
- Chamber of Commerce
- Lichfield Live