PR agency for Midlands tech companies

Empowering Midlands tech companies with strategic PR expertise

The Midlands stands as one of the UK’s most dynamic economic hubs, with the West and East Midlands each offering unique business landscapes. Known historically for its strong manufacturing base in industries like automotive, aerospace, and engineering, the region has also emerged as a powerhouse in technology, fintech, healthcare, and creative industries. For tech companies seeking to thrive in this competitive environment, a strategic PR approach is critical to driving visibility and success.

Why the Midlands is a tech hotspot

Birmingham, the region’s largest city, has established itself as a tech leader with thriving fintech, health tech, and software development sectors. Coventry shines in manufacturing and engineering innovation, while Wolverhampton and Dudley host thriving business communities. The East Midlands cities of Leicester, Nottingham, and Derby are renowned for their excellence in aerospace, manufacturing, and technology.

The Midlands’ central location, exceptional transport links, and robust logistics networks make it a prime destination for businesses. Add to this the support of eight world-class universities, including the University of Birmingham, Loughborough University, and the University of Warwick—backed by a £250 million investment in spin-out companies—and the stage is set for sustained technological growth.

The challenges facing Midlands tech companies

Despite the vibrant business ecosystem, Midlands-based tech firms face unique challenges, including competing with the perception that London remains the epicenter of UK tech innovation. While many journalists and media outlets are concentrated in London, remote working has opened doors for Midlands tech companies to gain recognition on a national and international scale.

Breaking through the noise of a saturated tech market requires a clear, compelling narrative. Whether you’re B2B or B2C, the ability to communicate your unique value proposition effectively is key to expanding your customer base, increasing market share, and securing your position as a leader in the tech space.

How Vitis PR can help you thrive

At Vitis PR, we specialise in working with tech companies of all sizes to craft impactful PR strategies. Whether you’re a startup launching a breakthrough product or an established business looking to amplify your voice, we tailor our approach to align with your specific goals. Here’s what we offer:

Tailored PR Strategies

We immerse ourselves in understanding your business, products, and objectives. This allows us to design PR campaigns that not only resonate with your target audience but also achieve measurable results.

Media Relations

Our team excels at crafting and distributing compelling press releases, securing media coverage, and identifying key editorial opportunities. We ensure your news reaches the right outlets and audiences, whether in tech media or broader business publications.

Content Creation and Thought Leadership

We develop high-quality content that showcases your expertise, from thought leadership articles and blog posts to whitepapers and case studies. Our goal is to position your brand as an authority in your field.

Spokesperson Opportunities

We secure interviews, podcast appearances, and speaking engagements for your key leaders. Our team also provides media training to ensure your spokespersons deliver impactful and memorable messaging.

Social Media and Digital Engagement

Building an engaged online audience is essential for tech companies. We help amplify your voice through strategic social media campaigns that align with your PR goals.

Sample media targets

Depending on your industry, we would tailor your core press list according to your technology sector. In addition, we are able to target regional titles, which is great for recruitment drives, including:

Insider-Midlands, Birmingham Live, BusinessDesk West Midlands, Solihull Observer,  BirminghamWorld, The Business Post – Midlands Edition, The Birmingham Press, Birmingham Business, Birmingham LiveMail, Leicester Mercury, Leicester Post; Nottinghamshire Live and Coventry Telegraph.

Why Vitis PR

Our firm is an award-winning Birmingham tech PR agency providing PR services to small to medium sized B2B and technology businesses, start ups and listed companies in Birmingham, the Midlands region and beyond. We have worked for several clients in the Midlands including those in  Saltley, Longbridge and Aston in Birmingham as well as those in Coventry and Telford.    

We work with companies across the region to convey the benefits of their products and services via a range of PR services, integrated marketing communications activities search rankings, and social media development and management.

We are technology specialists...our campaigns are aimed at business users and consumers, and we provide tangible results when promoting a wide range of technologies, from enterprise technology, cybersecurity platforms and telecoms to clean tech, consumer gadgets, smart home devices and more.

You’ll find the team at Vitis PR mainly  hot desking or working from home around Birmingham, so we are local to firms in the Midlands. Just some of the B2B and B2C technology clients that we have worked with include: https://www.vitispr.com/portfolio/.