M2M and IoT PR agency

The adoption of connected devices is growing at a fast pace and the number of organisations offering services that actively work together to combine M2M and IoT technologies is also increasing, significantly. 

Connected devices aren’t going anywhere so ensure you stand out as the choice for those making the most of IoT and M2M tech

With such a vast array of choice in this marketplace, how can you make sure you stand out and are the one chosen by customers and businesses? Simple! We can do that for you.

Overall, a PR agency can help M2M and IoT companies increase their visibility, credibility, and reputation in the market, which can ultimately lead to increased sales and growth.

PR challenges facing M2M and IoT industry players

Managing customer privacy and data security is something that is key in M2M and IoT. As both technologies continue to grow, companies must ensure that customer data remains secure and private. PR can help support this via key messaging and media outreach to establish and build trust with your customers and to demonstrate that you connected devices, products and solutions are reliable and secure. 

Consumers may be wary of new technology and the potential risks associated with it. So, to alleviate consumer concerns, you really should highlight and showcase the benefits and address any worries they might still have. A PR strategy focused around thought leadership can help you educate customers on how M2M and IoT technology can be used to benefit their lives. 

Thought leadership can also include establishing your company as experts and the go-to choice via securing opportunities for you to speak at conferences and events, participate in industry discussions and get invited to roundtables.

As technology evolves, companies must stay up to date on the latest advancements in order to remain competitive, so establishing a strong brand identity is essential in a crowded market. A PR agency can help M2M and IoT companies build relationships with journalists and media outlets to ensure that their products and services are front of mind and covered regularly, so potential customers read all about you and what you are offering.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements. The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement. 

Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.

Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.

Sample media targets

IoT Now, IoT Business News, Enterprise IoT Insights, Omnisperience, IoT Business News, Telecoms, Rethink Research, Light Reading, Network World, Future IoT, M2M Magazine, IoT Global Network, Telecom Paper, Information Age, TechTarget, Capacity, IoT For All.

Why Vitis PR

We have experience working for IT consultancies, smart energy consultancies and also telecom operators in their bid to gain share of the M2M news agenda. From launching pilot schemes in city parking to promoting software quality issues in the smart meter and smart home device sector, we work with media and analysts that cover smart energy, smart grid, smart cities and more.

Just some of the M2M and IoT sector clients that we have worked with include a German telecoms firm and a French IoT network provider.