I recently got to try out the new Ipsos.Digital platform which offers PR (and other) users fast, simplified access to global research capabilities and insights. It gave me very fast results that I used for a pitch and also to support some beliefs that a client had about the industry it operates in.
Ipsos.Digital is self-service and you have access to Ipsos’ online panels of consumers and other publics. Users first identify their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ online samples. Then, they can launch their study in just a few clicks, receiving automated reports within a matter of hours. Ipsos.Digital offers fully automated online and exportable reports including dashboards, native PowerPoint, PDF and a cross-tabulation tool.
Ipsos provides as-needed access to its expert teams across the world and this is what they said in a recent press release: “Ipsos.Digital reflects our commitment to outstanding research quality and turning data into actionable truth. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge".
The Ipsos.Digital platform contains a range of solutions including FastFacts, its do-it- yourself (DIY) research tool allowing users to build their own questionnaire. They can also choose from over 700 pre-defined sample targets or create their own. Other solutions currently available include Claims, Name, Varieties and Visual Testing. Two flagship solutions will be available on Ipsos.Digital as of January 2020: InnoTest (innovation testing which evaluates, optimises and predicts the success of innovations) and Creative|Spark (copy testing, which evaluates and helps optimising video creativity to power brand growth).
Ipsos.Digital is now live in the US, the UK, France, Germany, Italy and Spain. It will be launched in 11 new countries by January 2020 (Australia, Brazil, Chile, Canada, Netherlands, South Africa, Sweden, Denmark, Norway, Russia, Poland) and available in 60 countries by the end of 2020.
