On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer.
While online shopping during Black Friday and Cyber Monday can present you with great deals, it can also leave you vulnerable, so it is important to take steps to ensure your safety online. There are many cybersecurity risks including phishing scams where criminals send fake emails, text messages or social media posts impersonating legitimate retailers. Shoppers risk clicking on malicious links or providing personal information. Data breaches can occur as hackers may target online retailers during peak shopping times and compromise customer data including credit card details and addresses.
As we have worked in the cyber security PR space for a while, we’ve picked up a few tips for safer shopping during Black Friday and Cyber Monday:
Be prepared
It pays to make a list of items that you need to avoid impulse buying in the rush/excitement of deal days like Cyber Monday. Impulse shopping to avoid “missing out” on seemingly one-off deals can lead to more cash in your wallet and fewer post-purchase regrets. Most importantly, it can prevent you from behaviours you may not normally do, like clicking on suspicious websites, and links or giving away your details unnecessarily.
Update your software
Make sure that your computer and mobile devices have the latest operating system and current antivirus and security software installed. When making purchases, ensure that your internet connection is secure and not from a public WiFi connection.
Shop from reputable websites
Research well-known and trusted retailers with a history of good customer service and secure websites. Avoid less familiar websites, especially those that are displaying offers that seem too good to be true. They could be unsecured websites or worse, fake sites designed to steal your personal information. If buying from a third-party seller on a marketplace, do your research and ensure you read reviews from other customers.
Use strong passwords
Using unique strong passwords that are difficult to guess reduces the risk of unauthorised access. Using a different password for each account further reduces the risks should there be a password leak on one website. A password manager can safely store and create complex passwords. In addition, enable two-factor authentication on your online shopping accounts. This extra layer of security requires a second verification step such as a code sent to your mobile.
Be scam-aware
Unsolicited emails, links, messages or pop-ups asking for financial and personal information. They could well be phishing attempts. Legitimate retailers won't request such information via email. Verify the legitimacy of websites before making purchases and avoid clicking on links that you are unsure of. Some browser extensions or tools can help you check if the website is bona fide - these include Google’s Safe Browsing and Norton Safe Web. Before entering any personal or payment details ensure the website has a secure connection. Https:// and a padlock symbol in the browser’s address bar are an indicator of a secure connection.
Keep tabs on your purchases
Monitor your bank account and statements after shopping to ensure no unauthorised transactions have occurred. In addition, use secure payment methods including credit cards or reputable online payment providers that allow for buyer protection and the ability to dispute charges if necessary. Bank transfers and debit cards may not offer the same protection levels against fraud. Report any suspicious activity to your bank as soon as possible.
Guard your personal information
Only provide the most necessary information needed to make a purchase. Avoid sharing sensitive information including national insurance numbers, even date of birth unless it is crucial to make a purchase.
By following these tips, trusting your instincts and erring on the side of caution, you can keep yourself safe online and have a more pleasant shopping experience during Black Friday and Cyber Monday.
