ChatGPT, the most recent language model, is an Open AI (Altman, Musk, and other Silicon Valley investors founded an artificial intelligence research non-profit organization in 2015) that was designed and trained solely for conversational engagements. On November 30, OpenAI's Sam Altman released ChatGPT, which has since taken the tech industry and the internet by storm.
The most recent OpenAI chatbot, launched in 2015 by Elon Musk and Altman, is capable of understanding human speech and producing in-depth writing suitable for typing to a friend. This simulates automated customer service chat and also the AI chatbot called ChatGPT (generating pre-training) which can be used online.
Because it has been taught by artificial intelligence and machine learning, the application is useful for presenting information and responding to queries in a manner similar to what would occur in a normal conversation. How interesting right?
How can ChatGPT be used in the marketing industry?
ChatGPT can be used in a variety of ways in the marketing industry. It can be used to generate personalised automated responses to customer inquiries, create high-quality content for email or social media marketing campaigns, and guide customers through the purchasing process, among other things.
Create drafts
It takes a lot of effort to create that first draft of content. Even simple articles require hours of research, fact-checking, writing, and editing before they are ready for publication. Businesses can use ChatGPT capabilities to speed up content delivery and assist content creators in overcoming writer's block. You can also see an example of how journalists at well-known publishing houses are already using ChatGPT to write content here.
Create a content schedule
ChatGPT can be used to create content other than articles, emails, ads, and even poems. ChatGPT can also help content marketers generate content ideas for various industry-specific topics and maintain a monthly content calendar for social media posts.
Research assistance
ChatGPT can help businesses with content research and curation. The AI tool assists businesses in developing a consistent and effective content marketing strategy by providing access to a variety of resources. However, when it comes to facts, it is necessary to confirm ChatGPT's response from reliable sources in order to avoid publishing false information.
Simplify SEO-related activities
Search engine optimisation (SEO) is an important component of content marketing, and ChatGPT can assist with SEO-related tasks. It allows content marketers, for example, to experiment with meta titles and meta descriptions. Furthermore, ChatGPT can be useful in refining sentences in content to improve readability scores.
How does ChatGPT provide its services?
ChatGPT combines two current 'hot' AI topics: chatbots and GPT3. They provide a way of interacting with and producing content that sounds incredibly human when combined. Each is the result of distinct, significant advancements in their respective technologies over the last five years.
Chatbots allow for 'intelligent' conversational interaction, whereas GPT3 produces output that appears to have 'understood' the question, the content, and the context. This results in an uncanny valley effect of 'Is it human or is it a computer? Is it a humanoid computer?' The interaction is at times amusing, at times profound, and at times insightful.
The content is never based on an understanding or intelligence comparable to that of a human, and unfortunately, it is occasionally incorrect. The issue could be with the terms "understand" and "intelligent." Because these are terms with implicitly human meaning, applying them to an algorithm can lead to serious misunderstandings. The more useful perspective is to think of chatbots and large language models (LLMs) like GPT as potentially useful tools for accomplishing specific tasks, rather than as gimmicks.
The identification of applications for these technologies that provide meaningful benefits to the organization is critical to success.
How innovative is it?
OpenAI's ChatGPT is a game-changing innovation. It is a one-of-a-kind AI-enabled chatbot that can not only hold human-style conversations but also generate responses based on previous discussions in an ongoing thread. Furthermore, from creating high-quality content to providing keyword suggestions and nurturing leads, this cutting-edge technology can perform a variety of tasks to make a marketer's job easier.
It's crucial to remember that this conversational AIatbot could use some work. Furthermore, data scientists will need to refine and train the language model to smooth out the rough edges. It is, however, a fascinating look at how artificial intelligence can be used and a great motivator to learn more about this technology. If your interest in the topic has been piqued, you should look into Emeritus' online AI and ML courses. They were developed in collaboration with top global universities to ensure you gain in-demand skills, work on the most recent industry innovations, and make promising contributions in the AI field.
There is speculation that ChatGPT will eventually replace humans, and that many professions will become obsolete. It will not happen, in my opinion, but it will make life easier in various industries and professional fields.
If this got your curiosity going you can definitely try it out yourself here: ChatGPT.
