PR agency for Electric Vehicle charging sector

Our PR expertise in the electric vehicle (EV) sector has propelled industry innovators in EV battery manufacturing and smart charging infrastructure to the forefront of the conversation, showcasing that EVs are the future of transportation.

Our campaigns harness the growing momentum of EV adoption, driven by cutting-edge technology, government incentives, and a profound shift in consumer attitudes toward sustainable mobility. Yet, the journey to widespread EV adoption—and achieving the UK's ambitious net-zero targets—presents both challenges and opportunities.

With the UK government’s landmark decision to ban the sale of new petrol and diesel vehicles by 2030, public interest in EVs is soaring. This growth is fueled by innovations in battery technology, rapid advancements in charging infrastructure, and a rising demand for greener transportation solutions, but there is still some way to go as per our election PR activity in 2024.

In an industry poised for expansion, companies face fierce competition to educate, inform, and engage their audiences. A well-crafted PR strategy isn’t just beneficial—it’s indispensable for building credibility, claiming market share, and solidifying thought leadership in the EV space.

Let us help you drive the narrative, position your brand as an industry leader, and connect with customers in this dynamic and fast-evolving market.

PR challenges facing EV companies

The PR challenges that EV companies face are unique as they involve turning public perception from the “traditional” mode of transport to the newer, albeit greener, electric vehicle. People tend to trust what they know, so it is important to educate the public with the EV industry stil a fairly new player to the benefits of switching from petrol and diesel to electric.

A great PR strategy can help to minimise drivers’ concerns about running out of power while driving and address any misconceptions they might have about safety and reliability and availability of electric vehicles and infrastructure en route.

Despite advances in EV battery technology, public perception is still limited about how EV technologies work. They may still be reticent about investment in an electric vehicle, but key PR messaging around the your company’s services, products and initiatives in the EV market, will help them to feel more comfortable and confident about switching.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements.

The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement.

Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.

Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.

Sample media targets

Inside EVs, Totally EVs, EV Fleet World, eVehicle Technology, Electrek, Cleantechnica, Charged EVs, Forbes, Electrive, Mashable, TechCrunch, Jalopnik, EV Charge, Green Car Re;port, The Energyst.

Why Vitis PR

We have worked with electric vehicle companies for many years now, before EV was a thing, and our experience ranges from electric batteries and chargers to the launch of EV fleets and green transportation measures in smart cities.

EVida:

https://www.vitispr.com/portfolio-view/evida/