Well done Ben Hanlin you did it. Michael McIntyre was the name pulled from the hat and Ben found using social media and performed a magic trick for him.
Ben's connections on both Twitter and Facebook helped him to find Michael in pretty short order, as you can see on the video.
Already the buzz around Ben's 'experiments' is helping him build his business, getting him coverage in more traditional media too including: print, radio and even TV. Nice work!
Shouldn't you be thinking about how social media can help your business?