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Realwire’s campaign to reduce PR spam

Got this today from Realwire, sounds like it would be worth signing up to:

An Inconvenient PR Truth - a campaign to reduce PR spam

Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.

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Photography PR tip

A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.

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Media Revolution – BBC 2 programme

Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: "Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the…
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Vitis PR agency September update

Long time no blog. 

September certainly has been a busy month. We got short-listed for the CIPR PRide award for our work for the ICT Cluster.  Our for the West Midlands ICT Cluster is based on traditional media, social media and event support.

We have finished creating a new identity for an electronics design consultancy and started PR work for them highlighting their presence at the Embedded systems conference next week.  Our client's new website and PR activity is leading to an increase in the amount of search and direct traffic they receive. Actually, we are using SEO techniques that we are implementing on own own site to gain Google page one rankings for terms such as PR agency and technology PR agency.

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It’s snow joke! Using the weather in PR

It’s snow joke! Using the weather in PR

So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.

Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:

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PR agency or SEO consultancy?

I am a director at Vitis PR and we've been looking at how we could improve our search engine visibility without having to hire an SEO consultancy. It would be interesting to hear how other companies have done the same.

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Public perception is very important

I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they are now considering ad hoc projects which wasn't normal for them. I came back to my desk and did a bit of a search…
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US bloggers disclosure tool – cmp.ly

US bloggers are going to need to disclose where they get their info from in the new year. DigComm. just launched Cmp.ly - http://cmp.ly - which addresses the new blogger disclosure guidelines for endorsements and provides a simple and transparent format for disclosures. Text based disclosures will follow a simple code and structure to make…
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Our tech PR agency won a PR award

It’s been such a busy two weeks that we haven’t been able to catch our breathe to CELEBRATE the fact that we won a Silver PR campaign award for our work with the ICT Cluster.  We won the award from the CIPR, which is the Chartered Institute for PR for the uninitiated. It was a…
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The definition of PR

Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂

Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.

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