A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
Long time no blog.
September certainly has been a busy month. We got short-listed for the CIPR PRide award for our work for the ICT Cluster. Our for the West Midlands ICT Cluster is based on traditional media, social media and event support.
We have finished creating a new identity for an electronics design consultancy and started PR work for them highlighting their presence at the Embedded systems conference next week. Our client's new website and PR activity is leading to an increase in the amount of search and direct traffic they receive. Actually, we are using SEO techniques that we are implementing on own own site to gain Google page one rankings for terms such as PR agency and technology PR agency.
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:
I am a director at Vitis PR and we've been looking at how we could improve our search engine visibility without having to hire an SEO consultancy. It would be interesting to hear how other companies have done the same.
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.