We asked Nadine, who looks after our admin, to write about what she's been up to this month. "This month has been a very busy one for our PR agency with the addition of several new clients. But with it has brought the opportunity to learn new skills, including things I never thought possible without…
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SME technology sector in the Midlands
If you want to find out about initiatives for Midlands technology companies, sign up for the ICT Cluster's newsletter.
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Mega busy June for our PR agency
June was a mega busy month for our Midlands technology public relations agency. We worked on something a bit different this month. We PR'd the launch of Aldridge Prime, a new development of work and living space. A launch event for local businesses and residents attracted lots of attention and media coverage including one front cover and newspaper articles in all relevant local media. I've never been in a court house.
Links and PR
Many people, including those in public relations agencies, do not realise the importance of using links and which types of links are the most valuable. With some research and discussion it should be possible to add client links into your PR campaigns.
iPad and iPhone: can you really work with them on the go?
We started work recently with a new client that specialises in accessories for everything mobile (that's phones, laptops, iPads, you name it) and thinking about the kind of people using our client's products got me thinking about the kit we use in our tech PR agency.
Being a technology PR agency, we love trying out new ways to use technology and I've been using my shiny new iPhone 4 for a while now together with an iPad to see if I can leave the laptop at home when travelling
Client in finals of The Recruiter Awards
We're chuffed to bits that our entry for Xcede (a digital marketing recruitment consultancy) has been shortlisted in the Best Marketing Recruitment Consultancy category of The Recruiter Awards.
PR webinars
Businesswire run a series of useful webinars on PR, including SEO for PR, press releases and the social web, how to optimise your press releases. These are great for PR agencies and in-house PR professionals. You don't have to be a client to watch the webinars.
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Valentines day news – our favourite stories
Here's a roundup of our favourite Valentines Day stories. We believe that they've been dreamt up by PR agencies or companies. Share your love with not just that special one but create a Valentine's Youtube slide show. Valentine's Day is the start of breeding season for birds and coincides with National Nest Box Week. Nokia's…
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Realwire’s campaign to reduce PR spam
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth - a campaign to reduce PR spam
Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.
Photography PR tip
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.