When we put together a PR team for you, we ensure that the PR team contains specialists in your technology or sector.
The right PR team, not the available team
Measurable results from public relations
Being able to show measurable results from your PR investment is important in demonstrating the value of your marketing programme.
At Vitis PR we track and monitor our performance on your campaigns, agreeing metrics and targets that are meaningful to you and tie in with your business goals.
Vitis PR agency February 2010 update
Another uber busy month has kept us away from the blog. February started with a trip down to Farnborough to represent our embedded electronics consultancy client at the Southern Manufacturing and Electronics Show. We met with 8 journalists during the day and picked up some great show preview coverage in Elektor, Design Products and Electronics among others.
Be careful what you tweet
As more people join and monitor what's being said on Twitter, I found an article by Oliver Marks from ZDNet on the famous Fedex Twitter/Email Exchange. Basically an agency employee tweeted that the Fedex HQ wasn't in a nice place, someone at Fedex picked it up and then sent it around Fedex to all the…
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Video for PR
We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format. It's great for the interviewer as their news story comes to life, and great for our clients as they get content they can spread virally which is more interesting than a standard update.
Samples of media coverage and Vitis tech PR agency update
It's been another interesting month for our tech PR agency.
I wanted to share just a few pieces of media coverage we have generated for our clients in October, so you get an idea of what we can achieve. It's hard to put the list in order as the stories mean different things to different clients and we can't put everything here, so here are some of the ones we are most proud of:
- Yuuguu review on BBC's flagship consumer technology programme - BBC Click
Midlands PR agency – what types exist
We've been operating as a Midlands PR agency since 2006, so we're pretty new to the region. However, in that short time, we have tried to landscape the PR agency/PR consultancy sector here. Here are our basic intial thoughts and of course we recognise that all agencies are different, so we may not all fit…
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How to make a PR agency / client relationship work
A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more.
But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don't manage to achieve what you put in the proposal?" I told him that if we didn't think we could do it, we would walk away, but PR is a two way street.
Free domain & website for British businesses – GBBO
Getting your business online for free - courtesy of Google, BT, Enterprise UK, BT, e-skills UK
PR agency gives advice about entering awards
Building credibility in the business community often involves earning recognition, and winning awards is a powerful way to achieve this. Recognition from a credible third-party enhances reputation, boosts sales, and drives growth, while also providing a morale boost, especially during challenging times like a recession. We have been writing award entries for many years, so…
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