Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
Some basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign.
Is it an iPad? Is it a netbook? No, it’s an ipad wearing a netbook costume!
I wrote a while back about whether you could use an iPad as a netbook replacement. At the time, my feeling was that it was okay as a laptop/netbook substitute for short periods. As many other people have commented, it's great for consuming content, but not really there yet for creating or managing large documents (see Walt Mossberg's trip to Paris with an iPad).
How to get journalists interested in your product or service
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
That's an ambitious title to be sure and what you'll find below won't guarantee you coverage in your favoured publication. What you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
Dos and don’ts of sending press releases
A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.
Midlands PR agency – what types exist
We've been operating as a Midlands PR agency since 2006, so we're pretty new to the region. However, in that short time, we have tried to landscape the PR agency/PR consultancy sector here.
Here are our basic intial thoughts and of course we recognise that all agencies are different, so we may not all fit neatly into one of these categories. Comments welcomed.
The big boys
There are a handful of large PR agencies which handle regional and national accounts. They seem to have a strong pedigree in property, retail and manufacturing related clients and tend to either be part of a national franchise (Freshwater/McCann Erikson) or are owned by one/two (Bright, Wyatt, Willoughby) people. These agencies produce outstanding work which easily rivals London and Manchester based PR agency work.
Technology for virtual teams – an update
PR Training for small companies
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Being a small company, we fully understand that the PR needs of small businesses are not so different from those of larger firms: typically they want more potential customers to hear about their products and services.
Why entering awards is great PR
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .
The PR Industry in Last Four Years: A Quick Recap
We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years.
The PR industry has evolved tremendously in the last four years; partly owing to the growing impact of the internet on our lives and partly due to the ever increasing competition within the PR industry and from other specialisms such as search marketers and social media agencies.
The sophistication of using the internet to communicate through mediums such as Twitter has shortened the communications chain – you can now communicate directly to a blogger or journalist instantly and be up to date on what they are up to in real time, no matter where you are based.