Feels like an age since last posting on our blog. We've been really busy with our clients and also redesigning our PR agency website and blog, hence lack of visibility. We've introduced a much more interesting design and some new pages, including a link to PR articles that give some handy PR hints and tips.…
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Tailor your CV to get a job in technology PR
We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There's a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.
A major problem I have with a lot of CVs is that the writers haven't even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn't just a copy and paste job.
PR training feedback from our clients
One of our clients talks about the tailored PR training and coaching day we ran recently
What does a PR agency do?
I get asked this a lot. So here's a quick view - comments welcomed.
Updated 28/9/12.
A PR agency works for its clients to create a positive perception of the client's products and services. Specifically they will provide services such as the following. We've also added examples of real deliverables that clients can expect against some tactics:
Midlands PR agency offers DIY PR packages for regional companies
We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here's our press release about the service:
Midlands PR agency offers PR packages for Midlands technology companies
Twitter is a one way street (mostly)
Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.
PR Really Helps in a Down Economy; Outsourcing PR is Best
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Social media help from a technology PR agency
Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business.
The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.
Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign
UK software development competition
Our PR agency is currently working on promoting a competion for software developers to develop a Rich Internet Application using Magic Software's uniPaaS.
Here are the details:
More companies being certified by Accredit UK
Netlink IT and 4Mation IT are a couple of Birmingham companies that have recently been certified with the UK's IT Quality Standard.
We secured this article in the Birmingham Post to promote Accredit and the two companys' achievements: