Wow, what a great week! It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.
We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.
Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?
I did a little experiment to see what companies could do to find a Birmingham based PR agency - giving myself five minutes, I went searching. My first stop was Google. I entered Birmingham PR agency and found three actual Birmingham agencies. The rest of the search results were directories with listings of agencies, one flash based site that I couldn't view on my phone and one Leicestershire agency.
Gosh end of the year already! 2009 has certainly been one of the most interesting and challenging years for our tech PR agency. With client marketing budgets under pressure at the beginning of the year as the recession really began to bite, coupled with the growing interest and use of social media, we started to update the services that we provide to clients, so that we could ensure the best use of budget.
TV, print and online coverage for mobile and tech accessories retailer
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out
Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.