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PR agency wins Royal Wedding PR contract

Solihull, 01/04/2011. Vitis PR has been selected as the PR agency of choice for the Royal Wedding.  The team will be providing up to the minute news in the run up to the wedding and will be helping the Palace’s internal PR team who are overwhelmed with media and information requests.

“We are delighted to be asked and believe that even though our strength is technology PR, we can bring our enthusiastic and full-of-ideas PR team in to help Wills and Kate with publicity,” said Ranbir Sahota, Director, Vitis PR.

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Top April Fool’s Day Office Pranks

Top April Fool’s Day Office Pranks
April Fool's Day pranks were high on our list of topics of conversation yesterday. Here are our thoughts on the top ten office pranks to play on colleagues and your boss, this April Fool's Day: Put signs on all the exit doors saying "Please use other door". Poke holes in the paper / plastic cups…
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Did you beat the queues and get your iPad 2

Did you beat the queues and get your iPad 2
I thought I'd check out the queues for iPad 2 in Birmingham's Bullring and Solihull's Touchwood shopping centres and I wasn't overly shocked. I reckon at 1pm, so 4 hours before it went on sale on Friday 25 March, there were 200 people in Brum and 80 in Solihull waiting to get their mitts onto…
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The ideal pitch to the press – part 6: positioning

The ideal pitch to the press – part 6: positioning
So, following our last five tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning your pitch and giving it context: POSITIONING: summarise your entire pitch in the first sentence and be sure to give it context. Basically, this means explaining to the journalist why you have…
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The ideal pitch to the press – part 5: everyday news

The ideal pitch to the press – part 5: everyday news
Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of your conversation while ensuring the journalist will want to open and read your pitch in the first place by giving it a short, to the point subject line that explains your pitch…
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The ideal pitch to the press – part 4: subject lines

The ideal pitch to the press – part 4: subject lines
So you now know to draft a pitch in an informal way, being careful when you send it and how but what’s the next step in ensuring your pitch is one a journalist will want to open and read in the first place? 4. HEAD ON: Your subject line should be short and to the…
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The ideal pitch to the press – part 3: contact

The ideal pitch to the press – part 3: contact
Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention and when the best time to pitch is. This week, we discuss how to pitch to the journalist: 3. TWO EMAILS AND A CALL: Email a pitch…
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The ideal pitch to the press – part 2: timing

The ideal pitch to the press – part 2: timing
Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring that your pitch is written in an informal, conversational tone, our second most important tip is all about timing awareness: 2. OBTRUSIVE TIMING: know before pitching when media deadlines are, as journalists…
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The ideal pitch to the press – part 1: talk don’t pitch

The ideal pitch to the press – part 1: talk don’t pitch

All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:

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A great day for our tech PR agency

The 22nd February 2011 has been a pretty darned good day for us, so as it's 21.20 pm and definitely time to knock off. I thought I'd share why we're a happy bunch today. 1. Interview with Information Age for our testing and quality assurance client in London. Short write up already and hopefully more to come. …
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