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11 annoying things PRs do when responding to bloggers’ requests

11 annoying things PRs do when responding to bloggers’ requests
  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants…
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Did you get my press release? How to sell a story in to journalists.

Did you get my press release? How to sell a story in to journalists.
A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant…
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List of UK technology awards for 2013

List of UK technology awards for 2013
Our 2012 listing did so well, we decided to create a list for 2013 .... check in regularly for updates. Of course, if we're entering clients for awards .... we won't be adding them to the list! List of UK technology awards 2013 Entering an IT award takes time, effort and isn't very cheap, so…
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CIPR Award Shortlist 2013

We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards! Great campaigns We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a…
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B2B news roundup Q1-2 2013

B2B news roundup Q1-2 2013
2013 seems to be disappearing and we can hardly believe it’s the June already! Time really is just flying by for the whole team and that may partly be due to all of the hard work we’ve put into continuing our impressive coverage run from last year for each of our clients. So far this…
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Q & A with Caroline Hayes, freelance technology journalist

Q & A with Caroline Hayes, freelance technology journalist
Vitis:      How did you first get into journalism? CH:         I joined the Morgan Grampian (Woolwich, south-east London) graduate training scheme in 1988. It meant that I learned on the job, although then the job still involved a typewriter, typesetters, galleys and proofing on sheets of paper! I learned a lot – not just…
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How do PR agencies charge for their services?

How do PR agencies charge for their services?
There is no one answer to this question. PR is delivered by all shapes and sizes of agency and the relationship between the marketing manager and the agency often plays a big part in the compensation model. Here, I will run through three of the most popular PR agency payment models: Retainer A retainer is…
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Free Press Release Sites – 2013 test results

Back in 2011 we tested 60 free press release sites to see if it is worth posting your news to a free press release site to get your message out to influencers, or whether it's worth using the service to build links as part of your SEO efforts. 

We thought it would be interesting to revisit these sites 18 months on to see if the results were the same. 

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