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How to weather a crisis comms storm

How to weather a crisis comms storm
BBC execs take note, here’s our advice on what we'd recommend following Apprentice Ahktar’s sex tape shame Not only is The Apprentice compulsive viewing, it is also a prime example of the need for a good/pre-existing crisis management plan. This week’s breaking news story around contestant Solomon Akhtar’s alleged sex tape, which was filmed before…
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Mobile accessories are hot right now

Mobile accessories are hot right now
Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and…
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3,000 uniques and counting

3,000 uniques and counting
In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services,…
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50 billion smart devices can’t be wrong

50 billion smart devices can’t be wrong
Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us? Fast-forward five…
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Software quality has never been more important

Software quality has never been more important
Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies…
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Clients in the spotlight with “Issues of the Day”

Clients in the spotlight with “Issues of the Day”
We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we do this? Two techniques that we use are: - Daily news scanning where we scan the news for breaking stories which our clients…
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Vitis PR moving north of the border with a new Scottish office planned for Q3

Vitis PR moving north of the border with a new Scottish office planned for Q3
Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most…
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Better blogging – get your categories sorted out

Better blogging – get your categories sorted out
In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health…
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B2B technology news round up Q1 2014

B2B technology news round up Q1 2014
2014 has well and truly started and we can’t believe that Easter has been and gone and we're in May!  We had a fabulous first quarter with great coverage results thanks to tenacity, creative thinking, working closely with our clients and lots of time spent researching and talking to journalists! The first quarter has been…
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Should marketing managers buy media lists?

Should marketing managers buy media lists?
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company…
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