Category Archives: Social media for business

Topic archive: social media
For many businesses, social media brings clear benefit, but is it always useful in business?
Here we give you our views, opnions, experience and tips around making the best use of social media in a business context.
We also look at what social media for business actually covers, the common channels that most people will have heard of – Twitter, facebook, Linkedin, YouTube – as well as some of the more recent or less mainstream channels.

Tracking social media metrics for web pages

You can track social metrics (the number of likes, shares, tweets etc.) for your web pages by looking at the individual services (e.g. Facebook for example offers 'insights'). If you know how, you can also use snippets of javascript in your pages and get all that info in Google Analytics. But wouldn't it be so…
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Benefits of social media in public relations

Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?

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Social media help from a technology PR agency

Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business. 

The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.

Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign

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I need a blog but don’t have time to write it

The MD of a small technology company told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog

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Results are in: Social media experiment or stalking – it works!

Well done Ben Hanlin you did it. Michael McIntyre was the name pulled from the hat and Ben found using social media and performed a magic trick for him. Ben's connections on both Twitter and Facebook helped him to find Michael in pretty short order, as you can see on the video. Already the buzz around…
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Social media experiment or stalking?

Can you use social media to find anyone?

Now, here's an interesting idea: bet your mate £50 that you can use social media to find a celeb and then (in this case) perform a magic trick for said celeb.

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Online PR

We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites. Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as…
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Be careful what you tweet

As more people join and monitor what's being said on Twitter, I found an article by Oliver Marks from ZDNet on the famous Fedex Twitter/Email Exchange. Basically an agency employee tweeted that the Fedex HQ wasn't in a nice place, someone at Fedex picked it up and then sent it around Fedex to all the…
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New social media guidelines from CIPR

The CIPR (Chartered Institute of Public Relations) has come together with some PR bloggers and updated their social media guidelines. These provide best practice advice and raise awareness of the issues and implications of social media.
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