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Category Archives: Social media for business

Topic archive: social media
For many businesses, social media brings clear benefit, but is it always useful in business?
Here we give you our views, opnions, experience and tips around making the best use of social media in a business context.
We also look at what social media for business actually covers, the common channels that most people will have heard of – Twitter, facebook, Linkedin, YouTube – as well as some of the more recent or less mainstream channels.

Social media expo for SMEs

Social media expo for SMEs
Are you unsure what to do with social media? If so, you could be missing out on the wide range of business opportunities that social media platforms could be bringing to your door on a daily basis. We attended the Social Media Expo in Wolverhampton recently, with around 500 SME delegates seeking insight and advice…
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How to post articles to LinkedIn’s Pulse: an explanation for mere mortals

How to post articles to LinkedIn’s Pulse: an explanation for mere mortals
LinkedIn is one of the most popular social media platforms for sharing business news and its Pulse posts allow you to share content outside of your own LinkedIn network of connections. To gain exposure using this promotional social media tool, firstly, you need to understand the difference between Pulse and regular LinkedIn updates. An update…
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Is your website ready for Google’s responsive design rule changes?

Is your website ready for Google’s responsive design rule changes?
Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of…
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Eight simple steps to conducting a social media audit

Eight simple steps to conducting a social media audit
When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and…
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Seven step checklist – LinkedIn for business success

Seven step checklist – LinkedIn for business success
Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their…
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PR predictions for 2015

PR predictions for 2015
1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
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Which social media sites do SMEs’ use for business?

Which social media sites do SMEs’ use for business?
A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs…
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3,000 uniques and counting

3,000 uniques and counting
In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services,…
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Better blogging – get your categories sorted out

Better blogging – get your categories sorted out
In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health…
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Tool for automating management of Twitter lists

Tool for automating management of Twitter lists
Managing long Twitter lists can be a pain, especially when you need to manually check who is or is not a member of a particular list. @JuliaBramble, a social media manager, mentioned this as a particular problem when trying to organise a client's followers and I thought I could put together something using Google Docs…
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