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Category Archives: Public relations services

Is MOZ more important than circulation figures now?

Is MOZ more important than circulation figures now?
So on the media database I use, I have started to see MOZ scores mentioned when the circulation figures are unavailable, so what's happening? First of all, some publications might not be comfortable giving out the circulation figures – they might have various reasons to do so - one of them might be that the…
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6 tips on how to write winning award entries

6 tips on how to write winning award entries
As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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10 most influential business technology publications in the UK

10 most influential business technology publications in the UK
Where does your business want to be seen? Well if your in a technology business that is B2B, I guess on business technology news sites, which are a great source of information . Below is a list of what we think are among the most influential and must read tech publications that break news, cover…
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UK media monitoring services roundup

UK media monitoring services roundup
Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones…
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42 tips on being a great PR exec

42 tips on being a great PR exec
          Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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The 10 hottest tech blog sites that accept guest posts

The 10 hottest tech blog sites that accept guest posts
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
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Why do PR agencies take on clients they shouldn’t?

Why do PR agencies take on clients they shouldn’t?
Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more? So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR…
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Top tips for briefing a PR agency

Top tips for briefing a PR agency
With the start of the new financial year just around the corner, many companies are reflecting on how the year has gone and whether it’s time to update their PR strategy, commission a new PR project, look for a new agency, or simply fulfil their due diligence by putting their PR work out to competitive…
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PR predictions for 2015

PR predictions for 2015
1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
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