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Category Archives: PR agency

Topic archive: PR agency
Articles about PR agencies, what they do and working with them.

Why PR is still a good investment during tough times

Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times.  An effective…
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The reinvention game: Why testing firms are embracing quality engineering

The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of…
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Capturing innovation: Exploring the fascination with photography tech firms

Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
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Managing pan-European and global PR networks

Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
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PR training courses for PR Professionals

PR training courses for PR Professionals
Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement.  Whether…
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Our favourite consumer tech PR campaigns that we have worked on

Our favourite consumer tech PR campaigns that we have worked on
As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
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10 ways to use one piece of PR content

10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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PR agency reflects on 2020: a year of challenges, change, and resilience

PR agency reflects on 2020: a year of challenges, change, and resilience
2020 was a year like no other—marked by immense challenges but also unprecedented opportunities for transformation. For businesses worldwide, it demanded adaptability, resilience, and innovation in the face of rapid change. At Vitis PR, we experienced our fair share of ups and downs, yet we emerged stronger, ready to embrace a new era of working…
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