In the world of business tenders, including the realm of PR, there's this interesting thing called "beauty parades." It's where companies, just like ours, throw their hats in the ring for a contract, but word on the street is the buyer might already have someone in mind. Understanding the beauty parade in business tenders: In…
Read more
Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times. An effective…
Read more
The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why. Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS. As a software testing and quality assurance PR firm, we keep abreast of…
Read more
Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
Read more
Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
Read more
PR training courses for PR Professionals
Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement. Whether…
Read more
Our favourite consumer tech PR campaigns that we have worked on
As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
Read more
With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.
Nine female founders of PR agencies from across the globe talk about the gender imbalance in public relations, their challenges, and success stories of changing the sector – and its leadership styles. Between 60% to 75% of PR specialists are women. Yet, they get lower salaries than their male colleagues and are governed by males.…
Read more
10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
Read more
A summary of 2020 – from a PR POV
2020 has been a year of intense change for businesses globally, so here’s a summary of how the year went for us……. The year started off brilliantly for the Vitis PR team as we all settled straight back into a busy January after a relaxing and quiet 2019 festive break. I’m sure the same is…
Read more