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Category Archives: Media relations management

The ultimate round up of the UK’s top 10 consumer tech media

The ultimate round up of the UK’s top 10 consumer tech media
Consumer technology is such a fast product whirlwind that just as one new product has been launched, another is soon set to steal its limelight. That makes securing media coverage super important as media mentions and recommendations can make or break a brand. If the general public don’t know who you are or what you…
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Managing pan-European and global PR networks

Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
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How to service international technology PR clients well

How to service international technology PR clients well
Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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Some tips on pitching a freelance journalist

Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
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10 top UK retailing technology journalists

10 top UK retailing technology journalists
Whether working for a bricks and mortar High Street retailer or an e-commerce brand, there are a variety of retail media titles that you should consider targeting for coverage. Here is our list of the ten UK-based retailing technology journalists that you may want to target. It’s not in any particular order, and does not include…
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Will the EU Copyright Directive be the end of Google News in Europe?

Will the EU Copyright Directive be the end of Google News in Europe?
The new EU Copyright Directive is causing a lot of unhappiness. While it will affect us PR people, almost 4.5 million Europeans have signed a change.org petition to stop Article 13, the part of European copyright legislation created with the intent to better protect creativity and find effective ways for copyright holders to protect their…
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Our list of top 20 UK tech journalists

Our list of top 20 UK tech journalists
Depending on which type of tech story you have, you should always approach a journalist that actually writes about the topic you’re pitching. For example, is your news about a new product or service, software, hardware, cybersecurity tool, smart home platform, digital app or something else altogether? All of those news items are technology-related, but…
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Clients in the spotlight with “Issues of the Day”

Clients in the spotlight with “Issues of the Day”
We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we do this? Two techniques that we use are: - Daily news scanning where we scan the news for breaking stories which our clients…
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B2B news round up Q2 2012 – what we’ve been up to

B2B news round up Q2 2012 – what we’ve been up to
We can hardly believe it’s almost July. I guess you could say we’ve been too busy here to even look at the clock – especially considering this is our first update blog post in a while! One benefit of keeping on-the-go has been the amazing coverage we’ve achieved this year. Instead of resting on our…
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Media Revolution – BBC 2 programme

Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: "Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the…
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