Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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Need figures to support your technology at SMEs trends story?
Figures really do help to support a story about technology use at SMEs, from market size to fears and adoption trends, so as we have 10 months left of 2020, here are some figures that you can use in any upcoming stories of your own. A new research report called State of Technology at UK…
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Lists for PR – sample of Ten Notable DDoS Attacks in 2018
Lists are easy to digest and popular with readers, so we often use them as a PR tactic. Rather than give you advice on how to write a list, we wanted to share with you a sample list, so some good practice as it were. This type of list can be used on a company's…
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Watch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out
Our top 10 tips on drafting engaging blog posts
Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3 Current content, 4 Love links... Following Ranbir’s recent post about a meeting at the ICT Conference where she met an MD whose company doesn't have a blog, we thought it might help…
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Cure a case of marketing fluff with the substitution test
A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the 'fluffiness' of your copy