Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:
One of our clients talks about the tailored PR training and coaching day we ran recently
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Helping to make a trade show successful for an electronics and embedded software company
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
Some basic questions to ask when thinking about running a public relations campaign.
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
That's an ambitious title to be sure and what you'll find below won't guarantee you coverage in your favoured publication. What you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Being a small company, we fully understand that the PR needs of small businesses are not so different from those of larger firms: typically they want more potential customers to hear about their products and services.
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .