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Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

Clients in the spotlight with “Issues of the Day”

Clients in the spotlight with “Issues of the Day”
We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we do this? Two techniques that we use are: - Daily news scanning where we scan the news for breaking stories which our clients…
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Vitis PR moving north of the border with a new Scottish office planned for Q3

Vitis PR moving north of the border with a new Scottish office planned for Q3
Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most…
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Should marketing managers buy media lists?

Should marketing managers buy media lists?
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company…
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11 annoying things PRs do when responding to bloggers’ requests

11 annoying things PRs do when responding to bloggers’ requests
  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants…
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Did you get my press release? How to sell a story in to journalists.

Did you get my press release? How to sell a story in to journalists.
A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant…
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List of UK technology awards for 2013

List of UK technology awards for 2013
Our 2012 listing did so well, we decided to create a list for 2013 .... check in regularly for updates. Of course, if we're entering clients for awards .... we won't be adding them to the list! List of UK technology awards 2013 Entering an IT award takes time, effort and isn't very cheap, so…
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CIPR Award Shortlist 2013

We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards! Great campaigns We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a…
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Press release calendar schedule template for 2013

Press release calendar schedule template for 2013
Tis the season to be jolly……so our gift to all the people who visit our blog, follow and share our content is a free template to help you plan what press releases are going out when next year. This is great template if you are an in-house PR, marketing manager, PR freelancer or in a…
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Five quick tips to set up PR share of voice of monitoring

Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement - which unfortunately is probably one of the trickier aspects of PR.

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Share of Voice in PR – the quality of clippings conundrum

Share of Voice in PR – the quality of clippings conundrum
Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some degree, online PR is making measurement easier, but not all articles or online mentions generate a link directly to your contact or product…
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