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Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

10 specialist European Tech PR firms: fuelling success for start-ups to industry giants

10 specialist European Tech PR firms: fuelling success for start-ups to industry giants
If your business has growth potential throughout Europe and you’re aiming to connect with software engineers in Portugal or fintech decision-makers in Poland, partnering with a local PR firm can provide the visibility you need. Europe’s niche PR agencies are propelling progress across the tech landscape, supporting everyone from emerging startups to established corporations. Below…
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Why your IoT press release might miss the mark

Why your IoT press release might miss the mark
In the crowded Internet of Things (IoT) market, gaining visibility can be tough, so this post will explore common pitfalls in IoT PR releases and how you can avoid them to ensure your message not only reaches but also engages your target audience effectively. IoT means a lot of things to different people, for example…
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Why it will be harder than ever to secure media coverage in 2025

Why it will be harder than ever to secure media coverage in 2025
As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…
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An example of election PR for the EV industry

An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election EV PR campaign as part of our PR agency offer to the sector, and here’s what we…
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How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
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PR agency reflects on 2020: a year of challenges, change, and resilience

PR agency reflects on 2020: a year of challenges, change, and resilience
2020 was a year like no other—marked by immense challenges but also unprecedented opportunities for transformation. For businesses worldwide, it demanded adaptability, resilience, and innovation in the face of rapid change. At Vitis PR, we experienced our fair share of ups and downs, yet we emerged stronger, ready to embrace a new era of working…
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Top 10 Electric Vehicle (EV) business publications

Top 10 Electric Vehicle (EV) business publications
Where does your electric vehicle business want to be seen? Well if you work in a B2B EV firm, I guess on EV news sites as well as many cleantech, automotive, energy, electronics and more. They are all great sources of information. Below is a list of what we think are among the most influential…
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What is Digital PR?

What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
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Research: getting technology coverage in 2020, 1,000+ articles analysed

Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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