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Maximising visibility: essential PR strategies for Managed Service Providers

Maximising visibility: essential PR strategies for Managed Service Providers
Managed Service Providers (MSPs) face unique challenges when it comes to standing out. While their technical expertise might be unmatched, many still struggle to truly communicate their value proposition to potential customers and clients. Technical complexity is a significant hurdle, as trying to turn complex IT services into relatable business benefits that are easy to…
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10 specialist European Tech PR firms: fuelling success for start-ups to industry giants

10 specialist European Tech PR firms: fuelling success for start-ups to industry giants
If your business has growth potential throughout Europe and you’re aiming to connect with software engineers in Portugal or fintech decision-makers in Poland, partnering with a local PR firm can provide the visibility you need. Europe’s niche PR agencies are propelling progress across the tech landscape, supporting everyone from emerging startups to established corporations. Below…
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Why your IoT press release might miss the mark

Why your IoT press release might miss the mark
In the crowded Internet of Things (IoT) market, gaining visibility can be tough, so this post will explore common pitfalls in IoT PR releases and how you can avoid them to ensure your message not only reaches but also engages your target audience effectively. IoT means a lot of things to different people, for example…
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Why it will be harder than ever to secure media coverage in 2025

Why it will be harder than ever to secure media coverage in 2025
As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…
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The ultimate round up of the UK’s top 10 consumer tech media

The ultimate round up of the UK’s top 10 consumer tech media
Consumer technology is such a fast product whirlwind that just as one new product has been launched, another is soon set to steal its limelight. That makes securing media coverage super important as media mentions and recommendations can make or break a brand. If the general public don’t know who you are or what you…
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The 10 best free AI tools for PR

The 10 best free AI tools for PR
Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…
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The art of persuasion in PR

The art of persuasion in PR
To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes…
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An example of election PR for the EV industry

An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election EV PR campaign as part of our PR agency offer to the sector, and here’s what we…
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