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Category Archives: Advice

How to pitch for podcasts

How to pitch for podcasts
Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them. With that being said, there’s a way to pitch for podcasts. If you want to appear…
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Giving your healthcare tech story a breath of fresh air

Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…
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10 ways to use one piece of PR content

10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to service international technology PR clients well

How to service international technology PR clients well
Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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What is Digital PR?

What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
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How to create authoritative content

How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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Getting to grips with IR35 for PR freelancers

Getting to grips with IR35 for PR freelancers
I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith from Ainsworth Booth. First of all, let’s look at the definition of IR35. A personal service company is usually a one-man/woman band set up as a tax avoidance method, and from April…
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Some tips on pitching a freelance journalist

Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
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Research: getting technology coverage in 2020, 1,000+ articles analysed

Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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