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Category Archives: Advice

Why it will be harder than ever to secure media coverage in 2025

Why it will be harder than ever to secure media coverage in 2025
As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…
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The 10 best free AI tools for PR

The 10 best free AI tools for PR
Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…
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An example of election PR for the EV industry

An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election PR campaign, and here’s what we advise if you are planning the same. Identify core messages and…
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Why I hate random capitalisations

Why I hate random capitalisations
I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me…
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How to stay safe shopping online around Black Friday and Cyber Monday

How to stay safe shopping online around Black Friday and Cyber Monday
On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…
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Our hot tips for successful media pitching

Our hot tips for successful media pitching
At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…
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Top 10 tips for running an Instagram account

Top 10 tips for running an Instagram account
How can you run one of those successful profiles on Instagram? Does a high number of followers, likes, reach, interaction or conversion rate matter that much? Of course, but that is not the only thing to track when it comes to growing your profile on this famous platform. Before you start with how, where and…
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How to implement a successful product reviews programme

How to implement a successful product reviews programme
Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The power of…
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