Category Archives: Advice

Why it will be harder than ever to secure media coverage in 2025

As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…

Breaking into the UK market: how our PR agency can help international brands make an impact

Expanding into the UK market presents a wealth of opportunities for global brands, but it also comes with unique challenges. The UK’s competitive landscape, cultural nuances, and distinctive media environment require a tailored approach to ensure your brand captures attention and resonates with local consumers. At Vitis PR, we specialise in helping international companies establish…

Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…

An example of election PR for the EV industry

With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election EV PR campaign as part of our PR agency offer to the sector, and here’s what we…

I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me…

How to stay safe shopping online around Black Friday and Cyber Monday

On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…

Our hot tips for successful media pitching

At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…

With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.

Nine female founders of PR agencies from across the globe talk about the gender imbalance in public relations, their challenges, and success stories of changing the sector – and its leadership styles. Between 60% to 75% of PR specialists are women. Yet, they get lower salaries than their male colleagues and are governed by males.…

How to implement a successful product reviews programme

Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The power of…

Category Archives: Advice

Why it will be harder than ever to secure media coverage in 2025

Breaking into the UK market: how our PR agency can help international brands make an impact

The 10 best free AI tools for PR

An example of election PR for the EV industry

Why I hate random capitalisations

How to stay safe shopping online around Black Friday and Cyber Monday

Our hot tips for successful media pitching

With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.

How to implement a successful product reviews programme

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