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Why it will be harder than ever to secure media coverage in 2025

Why it will be harder than ever to secure media coverage in 2025
As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…
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The ultimate round up of the UK’s top 10 consumer tech media

The ultimate round up of the UK’s top 10 consumer tech media
Consumer technology is such a fast product whirlwind that just as one new product has been launched, another is soon set to steal its limelight. That makes securing media coverage super important as media mentions and recommendations can make or break a brand. If the general public don’t know who you are or what you…
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The 10 best free AI tools for PR

The 10 best free AI tools for PR
Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…
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The art of persuasion in PR

The art of persuasion in PR
To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes…
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An example of election PR for the EV industry

An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election PR campaign, and here’s what we advise if you are planning the same. Identify core messages and…
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Why PR is still a good investment during tough times

Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times.  An effective…
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The reinvention game: Why testing firms are embracing quality engineering

The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of…
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Capturing innovation: Exploring the fascination with photography tech firms

Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
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