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Top 5 PR tips for smart home scaleups: making your mark in a connected world

For start ups or scale ups looking to carve out their space in the dynamic smart home landscape, a strategic PR approach is absolutely essential. The global smart home market size is expected to reach a staggering £516.99 billion in the next 7 years alone. That’s a compound annual growth rate of 22.9% between now…

Why it will be harder than ever to secure media coverage in 2025

As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. We've put together our thoughts on how rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just…

The ultimate round up of the UK’s top 10 consumer tech media

Consumer technology is such a fast product whirlwind that just as one new product has been launched, another is soon set to steal its limelight. That makes securing media coverage super important as media mentions and recommendations can make or break a brand. If the general public don’t know who you are or what you…

Breaking into the UK market: how our PR agency can help international brands make an impact

Expanding into the UK market presents a wealth of opportunities for global brands, but it also comes with unique challenges. The UK’s competitive landscape, cultural nuances, and distinctive media environment require a tailored approach to ensure your brand captures attention and resonates with local consumers. At Vitis PR, we specialise in helping international companies establish…

Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…

To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes…

An example of election PR for the EV industry

With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election EV PR campaign as part of our PR agency offer to the sector, and here’s what we…

The illusion of choice: the dynamics of beauty parades in PR business tenders

In the world of business tenders, including the realm of PR, there's this interesting thing called "beauty parades." It's where companies, just like ours, throw their hats in the ring for a contract, but word on the street is the buyer might already have someone in mind. Understanding the beauty parade in business tenders: In…

Why PR is still a good investment during tough times

It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times. An effective…

The reinvention game: Why testing firms are embracing quality engineering

There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why. Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS. As a software testing and quality assurance PR firm, we keep abreast of…

Top 5 PR tips for smart home scaleups: making your mark in a connected world

Why it will be harder than ever to secure media coverage in 2025

The ultimate round up of the UK’s top 10 consumer tech media

Breaking into the UK market: how our PR agency can help international brands make an impact

The 10 best free AI tools for PR

The art of persuasion in PR

An example of election PR for the EV industry

The illusion of choice: the dynamics of beauty parades in PR business tenders

Why PR is still a good investment during tough times

The reinvention game: Why testing firms are embracing quality engineering

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