Birmingham is a vibrant city, with a number of exciting start-ups and established businesses, thanks to being the second largest city outside of London in the UK. It is also the UK’s second biggest metro economy. Partnered with the neighbouring borough of Solihull, which is a leading driver of economic growth in the region both areas are prime locations for tech businesses.
The two together have a Greater Birmingham and Solihull Institute of Technology, and several respected universities and colleges with computer science and tech-related courses, providing the best candidates for recruitment. They even offer tech hubs for sharing knowledge and best practices.
Birmingham and Solihull’s tech scene is only set to grow so why not work with a reliable, trustworthy PR agency that is on your doorstep to give you the exposure you need to make your business succeed?
PR challenges facing Birmingham and Solihull technology professionals
The B2B tech sector is a busy, competitive one, with new cutting-edge technology being introduced all the time. This can make it difficult to stand out from competitors but more than that to close a sale following an enquiry.
The success of your conversion rate can be helped by enhancing your reputation and highlighting successful customer implementations, both of which would be at the heart of any PR campaign.
The sales cycle is complex with twists and turns as you convince multiple stakeholders to buy in, and sometimes it’s difficult to clearly explain complex technology so that clients understand the true value of what your brand is bringing to the table.
What we can do for you
Our client-centric approach is the foundation of our success. Understanding your company, team and unique selling points (USPs) is our starting point. By immersing ourselves in your business and success metrics, we tailor a bespoke PR plan that aligns with your distinct needs.
Our initial step involves a meticulous review of your existing content, unveiling opportunities that gain media attention within your industry while bolstering social media engagement. Our specialised services cover the entire PR spectrum, leaving no aspect unturned.
We offer a comprehensive range of services, beginning with creating a pipeline of news content based on your latest developments. Our expertise lies in skilfully crafting and distributing press releases, ensuring coverage with your core media targets. Identifying and securing valuable editorial opportunities is our forte, and we adeptly manage and negotiate them on your behalf. If the need arises, we can even take on the task of content creation for you, with consistent and compelling key messages included.
Beyond the basics, we excel in securing high-profile interviews and profiles for your brand. Elevating your spokespeople as sought-after podcast guests and event speakers, we craft compelling speaker abstracts and expert sheets. Our services extend far beyond this glimpse, offering a diverse range of strategies to propel your brand forward.
Explore our PR services today and share your specific requirements with us. Our team of experts are ready to provide tailored advice that perfectly suits your business needs. You can rest assured that we are committed to delivering prompt and outstanding results, bringing you the success and returns you aspire to achieve. Partner with us to unlock the full potential of your PR endeavours.
Sample media targets
These range from local papers and sites to tech publications and include:
Solihull Observer, The Business Post – Midlands Edition, The Birmingham Press, Birmingham Business, Birmingham Mail, The Birmingham Post, The Business Desk, Midlands Insider, Midlands Today, BBC Midlands, Birmingham Live, Birmingham World, Computing, Computer Weekly, The Register and IT Pro.
Why Vitis PR
Vitis PR in Birmingham is headquartered in Colmore Row, but you'll mainly find us hotdesking around Birmingham and London and we work remotely from our home offices too.
We work with companies across the region to convey the benefits of their products and services via a range of PR services, integrated marketing communications activities, search rankings, and social media development and management.
We are technology specialists...our campaigns are aimed at business users and consumers, and we provide tangible results when promoting a wide range of technologies, from enterprise technology, cybersecurity platforms and telecoms to clean tech, consumer gadgets, smart home devices and more.
Our firm is an award-winning Birmingham PR agency providing PR services to small to medium sized B2B and technology businesses, start-ups and listed companies in Birmingham, the Midlands region and beyond. We have clients from Saltley, Longbridge and Aston in Birmingham, London, and Europe including companies across Switzerland, France, Poland, Israel and Germany, and in Northern America.
Just some of the B2B technology clients that we have worked with include: https://www.vitispr.com/portfolio/