Electronics PR agency

Electronics PR expertise: stand out in a competitive market

At Vitis PR, our experience in the electronics sector spans consumer electronics, smart homes, embedded design consultancies, and more. We understand the fast-paced and highly competitive nature of the UK electronics market, encompassing diverse industries like consumer electronics, industrial solutions, electronic components, telecoms, and networking platforms.

Why PR matters in the electronics industry

The UK electronics market is vast, dynamic, and fiercely competitive. With new products and technologies being introduced daily—each claiming to be faster, smarter, and more efficient—standing out requires more than innovation. Effective PR helps brands communicate their unique stories, demonstrate industry expertise, and showcase their value to customers.

Electronics solve real-world problems and meet everyday needs. By using PR, you can elevate your visibility and build trust in a crowded marketplace. From consumer devices to industrial components, we help brands connect with their audience, driving awareness and engagement.

Our proven expertise across sectors

We’ve delivered successful PR campaigns across various industries, including healthcare, automotive, and telecommunications. Our experience highlights the vital electronic components—such as switches, circuit boards, and embedded systems—that power modern solutions. By focusing on what makes your technology essential, we craft compelling narratives that resonate with both industry insiders and end-users.

PR Challenges in the electronics industry

The complexity of electronic products means that clear, impactful storytelling is essential. We help brands translate technical jargon into compelling messages that educate and engage their audience.

Addressing Misconceptions: PR can effectively counter doubts about safety, reliability, and performance, ensuring customers see your brand as a trusted choice.

Educating Customers: Demonstrate why your brand’s technology is the most effective and how it improves lives.

Building Trust: Showcase your product or service quality, reliability, and compliance with stringent safety standards.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements. 

The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement.

Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.

Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.

Sample media targets

Electronics Weekly, New Electronics, Electrical Engineering, EE Times. E&T Magazine, Components in Electronics, Design Products and Applications,  eeNews Europe, Electronic Specifier, Electronics Update, Electronics World, Eureka!, Evertiq, The Engineer, Wireless Design Magazine, Production Engineering Solutions.

Why Vitis PR

Since the beginning of Vitis PR, we've worked with electronics clients, many of whom remain long-term partners. We're proud to manage PR for an embedded software consultancy and an electric vehicle battery designer and manufacturer, leveraging our deep industry knowledge and extensive media connections. Our expertise spans a lot of the electronics sector, covering wireless systems like Zigbee, electronic sub-assemblies, and mobile devices. We excel at translating technical concepts into compelling articles and commentary, ensuring your engineers' time is used effectively while delivering high-impact results.

Just some of the electronic clients that we have worked with include Sigfox, Deutsche Telekom, Versinetic and more such as:

ByteSnap Design:

https://www.vitispr.com/testimonial-view/bytesnap-design/

EVida:

https://www.vitispr.com/cleantech-pr-case-study-driving-ev-brand-awareness-for-evida/

https://www.vitispr.com/portfolio-view/evida/