FACTORYMASTER CALLS FOR NEW RESELLERS AND PARTNERS AS SALES ROCKET

International success for Magic Software ISV prompts hunt for UK resellers and foreign partners

-- New global reach of ISV coupled with strategic market wins proves successful combination

-- Flexible approach brings dividends for Magic Software ISV FactoryMaster

17 August 2009. FactoryMaster, a Magic Software Enterprise’s ISV, is seeking additional business partners and resellers after seeing an increase in UK and global business over the last two quarters.

Based on Magic Software’s uniPaaS application platform, FactoryMaster’s software provides flexible and intuitive solutions to manufacturing, warehousing and wholesale industries. The company has seen substantial success in the last quarter due to moves into new business areas, including food and drink manufacturers, process engineering, and electronics manufacturers.

FactoryMaster has found a positive approach to the UK market, expanding into new vertical niches and offering support for the company’s existing reseller network. By offering innovative financing, extensive integration into existing packages and a focus on providing best of breed products and services the business has kept on track in spite of challenging conditions. In addition, international partnerships have opened up new markets and opportunities. 

Darran Neary, technical director at FactoryMaster said: “Our recent success in these turbulent times is all due to flexibility. We’ve been able to successfully take on totally new verticals both nationally and internationally in a very short period of time due to the flexibility of our underlying software infrastructure and the way we can vary deployment to suit different customer requirements.”

FactoryMaster has recently begun rapid international expansion, launching into the US and Ireland, as well as India and Hungary. The new global strategy has brought dividends, according to Darran Neary. “Again, flexibility has enabled us to rapidly tailor our offerings to fit specific international market niches, which has served us extremely well. In fact, we’re rolling out Russian, Hungarian, and French Canadian language support just to keep pace with demand. We’re also actively seeking new resellers and business partners to help continue this charge. It’s important to point out that partnering with us is free – it’s only when a customer uses the product that we charge anything.”

FactoryMaster has also seen success from a series of software-as-a-service (SaaS) offerings for the mobile market. Due to the flexibility of uniPaas, platform-independent mobile applications for warehousing and wholesale have been developed quickly and easily, with very little business pain. Darren Neary says “It’s amazing how easily we can move from traditional open client to SaaS/mobile environments with uniPaaS. Now we can offer the right deployment model tailored to suit the needs our customers”.

Magic Software’s uniPaaS uses a metadata-driven engine that allows users to develop, run and maintain a combination of deployment modes, including desktop, Client/Server, HTML Web Applications, mobile and Web 2.0 RIA, for the cost and time-consumption of a single development effort and code-base.

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About FactoryMaster

FactoryMaster was founded in 1996, and has been providing the wholesale and manufacturing industries with best-of–breed software solutions for more than ten years. Based at Hartshill in the West Midlands, the company has more than 200 customers in all manufacturing sectors from aerospace to food and drink, and has distribution outlets across the EU, as well as the US and Asia.

About Magic Software Enterprises

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes - and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners.  The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle.  For more information about Magic Software and its products and services, visit http://www.magicsoftware.com/, and for more about our industry related news, business issues and trends, read the Magic Software Blog.