Magic Software UK Pioneers New SaaS Path for ISVs  

Innovative tool accelerates SaaS delivery and enables joint SaaS and Client-Server deployment models from a single development effort

New UK ISV enrollment programme launched by Magic Software UK

Bracknell, United Kingdom, June 29, 2009 -- Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a provider of application platforms and business and process integration solutions, presents a cost effective solution for Independent Software Vendors (ISVs) looking to adopt SaaS - uniPaaS Application Platform suite.

Newly released uniPaaS allows ISVs to cost-effectively deploy two different application models for the same development effort and without the need for expert knowledge, or a new environment. Magic Software UK is also launching a channel-strengthening initiative seeking additional ISVs for the innovative application platform.

“ISVs face two main challenges today”, explains David Akka, Managing Director, UK, Eire, Nordics; Magic Software UK. “They understand that the on-demand, or Cloud model of application deployment will gain them new customers because of its ease of adoption and cost-effectiveness. But firstly, the fact that it’s subscription-based makes it initially harder to grow revenues – an important point in today’s recession climate. Secondly, adopting SaaS means ISV’s would either have to convince all of their existing Client-Server application customers to move to SaaS as well, or pay more to maintain two separate deployment models. 

The answer, according to Akka, is to use a new breed of application platforms. “uniPaaS allows ISVs to take the definitions of an already-developed Magic Software Client-Server application, make a slight modification and then deploy it as a SaaS. By reducing the number of technologies needed to build the application, uniPaaS allows ISVs to get their product to market faster while lowering the costs associated with development, deployment and maintenance. This means that ISVs can keep their existing Client-Server application business as well as deploying SaaS applications without financial penalty.”

Magic Software’s uniPaaS uses a metadata-driven engine (ready-made business application engine) that allows users to develop, run and maintain a combination of deployment modes, including desktop, Client/Server, HTML Web Applications, mobile and Web 2.0 RIA, for the cost and time-consumption of a single development effort and code-base.

By using metadata rather than hard code, application delivery time can be cut by up to 50%. It also means that applications powered by uniPaaS are independent of operating system, database and hardware platform. uniPaaS is the evolution of Magic Software’s eDeveloper platform and builds upon twenty-five years of Magic Software’s experience in application development and deployment. 

ISVs currently looking for technologies to manage Cloud based application deployment are invited to contact Magic Software to find out more.

Some of Magic Software’s ISVs in the UK include Safe Computing, Topaz, FactoryMaster and Corero. Channel partners are entitled to receive Magic Software’s Total Customer Care Programme, providing training, strategic guidelines and marketing support.

uniPaaS Application Platform - Resources

Positioning Paper, ‘Building ISV Business without Burning Bridges’

White Paper, ‘Overcoming RIA Development and Deployment Challenges with End-to-End Application Platform Technology’

White Paper, ‘Considerations for Cost-effective RIA and SaaS Delivery and Deployment’

Webcast, ‘Introducing uniPaaS from Magic Software’

White Paper, ‘Top 10 reasons why you should move to uniPaaS’

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), mobile or Software-as-a-Service (SaaS) modes - and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle.  For more information about Magic Software and its products and services, visit http://www.magicsoftware.com/.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

For more information:

Ranbir Sahota    
Vitis PR Agency 

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